Top 5 Casual Games on iOS in Italy: Q4 2022 Performance

In the fourth quarter of 2022, the casual gaming sector on iOS in Italy saw significant activity. Here's a detailed look at the top 5 performing casual games based on data from Sensor Tower.

MADFUT 23 had an impressive start with approximately 105K downloads in the week of October 17, but this number saw a steady decline throughout the quarter, ending with about 4.7K downloads in the final week of December. Active users for the game started at around 54K, peaking at 74.5K in the week of October 24, and then gradually fell to around 23.3K by the end of the quarter.

Gardenscapes from Playrix experienced a consistent increase in revenue, culminating at approximately $75.5K in the last week of December. Weekly downloads showed a notable rise mid-quarter, reaching a peak of 31.5K in the week of December 5. Active users also saw an upward trend, starting at 43.9K and climbing to 57.6K by the end of the quarter.

Subway Surfers from Sybo Games ApS maintained a steady revenue, with figures oscillating around $500 per week and peaking at $576 in the week of December 19. The game saw a surge in downloads towards the end of the quarter, reaching 18.5K in the week of December 26. Active users, though variable, remained robust, starting at 336.8K and ending at 304.8K.

Township, another title from Playrix, showed strong revenue performance, peaking at approximately $42.7K in the week of October 31. Weekly downloads were highest at 14.2K in the final week of December. The game’s active users followed a steady trend, starting at 49.2K and reaching 65.4K by the end of the quarter.

Finally, UNO!™ from Mattel163 Limited demonstrated a consistent increase in revenue, hitting a peak of around $8.4K in the week of December 26. Downloads saw a significant rise towards the end of the quarter, reaching 18.7K in the same week. Active users grew from 53.3K at the start of the quarter to an impressive 84.2K by the end.

For more detailed insights and data, visit Sensor Tower.